Entiteit

Faculteit Politieke en Sociale Wetenschappen
Vakgroep Communicatiewetenschappen

Functie

FWO Strategische onderzoeksbeurs

Adres

Korte Meer 7-9-11
9000 Gent

Telefoon

09 264 68 66

Telefoon Secretariaat

09 264 68 90

Bibliografie

• Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness (2019) Emma Beuckels (UGent), Snezhanka Kazakova, Veroline Cauberghe (UGent), Liselot Hudders (UGent), Patrick De Pelsmacker
• The impact of advertising congruity and dynamics in a media multitasking context (2018) Emma Beuckels (UGent), Liselot Hudders (UGent), Klaas Bombeke (UGent), Veroline Cauberghe (UGent), Vadim Lapère
• The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness (2017) Emma Beuckels (UGent), Snezhanka Kazakova (UGent), Veroline Cauberghe (UGent), Liselot Hudders (UGent), ¨Patrick De Pelsmacker

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