Entiteiten

Faculteit Economie en Bedrijfskunde
Vakgroep Marketing, Innovatie en Organisatie

Functie

doctor-assistent
Doctoraatsstudent

Adres

Tweekerkenstraat 2
9000 Gent

Telefoon

09 264 35 23

Telefoon Secretariaat

09 264 34 96

Bibliografie

• A match made in heaven or down under? The effectiveness of matching visual and verbal horizons in advertising (2019) Gudrun Roose (UGent), Iris Vermeir (UGent), Maggie Geuens (UGent), Anneleen Van Kerckhove (UGent)
• Does the eye catch it all? The impact of consuming with our eyes on marketing effectiveness (2018) Gudrun Roose (UGent)
• From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements (2018) Gudrun Roose (UGent), Maggie Geuens (UGent), Iris Vermeir (UGent)

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