Entiteit

Faculteit Economie en Bedrijfskunde
Vakgroep Marketing, Innovatie en Organisatie

Functie

doctor-assistent

Adres

Tweekerkenstraat 2
9000 Gent

Telefoon

09 264 35 23

Telefoon Secretariaat

09 264 34 96

Bibliografie

• Healthy Advertising Coming to Its Senses: The Effectiveness of Sensory Appeals in Healthy Food Advertising (2020) Gudrun Roose (UGent), Lana Mulier (UGent)
• A match made in heaven or down under? The effectiveness of matching visual and verbal horizons in advertising (2019) Gudrun Roose (UGent), Iris Vermeir (UGent), Maggie Geuens (UGent), Anneleen Van Kerckhove (UGent)
• From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements (2018) Gudrun Roose (UGent), Maggie Geuens (UGent), Iris Vermeir (UGent)

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