Entity

Faculty of Political and Social Sciences
Department of Communication Sciences

Address

Korte Meer 7-9-11
9000 Gent

Phone

09 264 68 66

Phone Secretariat

09 264 68 90

Bibliography

• Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness (2019) Emma Beuckels (UGent), Snezhanka Kazakova, Veroline Cauberghe (UGent), Liselot Hudders (UGent), Patrick De Pelsmacker
• The impact of advertising congruity and dynamics in a media multitasking context (2018) Emma Beuckels (UGent), Liselot Hudders (UGent), Klaas Bombeke (UGent), Veroline Cauberghe (UGent), Vadim Lapère
• The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness (2017) Emma Beuckels (UGent), Snezhanka Kazakova, Veroline Cauberghe (UGent), Liselot Hudders (UGent), Patrick De Pelsmacker (UGent)

Full bibliography