Anneleen Van Kerckhove
- anneleen.vankerckhove@ugent.be
- Phone
-
09 264 35 21
- Category
-
tenured academic staff
- Research Disciplines
-
Marketing, marketing modelling
- Courses
-
Marketing II
Marketing in Practice
Entity
Faculty of Economics and Business Administration
Department of Marketing, Innovation and Organisation
- Address
-
Tweekerkenstraat 2
9000 Gent - Work Place
- Hoveniersberg, 3de verdieping lokaal 011
- Phone
-
09 264 35 21
- Phone Secretariat
- 09 264 34 96
Bibliography
- A match made in heaven or down under? The effectiveness of matching visual and verbal horizons in advertising (2019) Gudrun Roose (UGent), Iris Vermeir (UGent), Maggie Geuens (UGent), Anneleen Van Kerckhove (UGent)
- If you work it, flaunt it : conspicuous displays of exercise efforts increase mate value (2019) Jolien Vandenbroele (UGent), Anneleen Van Kerckhove (UGent), Maggie Geuens (UGent)
- Mental imagery as driver of consumer desire (2019) Evelynn Devos (UGent), Mario Pandelaere (UGent), Anneleen Van Kerckhove (UGent)
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