Liselot Hudders
- liselot.hudders@ugent.be
- Phone
-
09 264 91 89
09 264 68 90
- Category
-
tenured academic staff
scientific staff FWO
- Research Disciplines
-
Communication research methodology
Communication management
Science and health communication
- Courses
-
Marketing Communication
Consumer Behaviour
Strategic Communication, Challenges
Entities
Faculty of Political and Social Sciences
Department of Communication Sciences
- Address
-
Korte Meer 7-9-11
9000 Gent - Phone
-
09 264 91 89
09 264 68 90
- Phone Secretariat
- 09 264 68 90
Faculty of Economics and Business Administration
Department of Marketing, Innovation and Organisation
- Address
-
Tweekerkenstraat 2
9000 Gent - Phone Secretariat
- 09 264 34 96
Bibliography
- Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising (2020) Marijke De Veirman (UGent), Liselot Hudders (UGent)
- Children and integrated advertising (2020) Liselot Hudders (UGent), Veroline Cauberghe (UGent)
- Moving forward : the effectiveness of online apologies framed with hope on negative behavioural intentions in crises (2020) Yi Xiao, Veroline Cauberghe (UGent), Liselot Hudders (UGent)
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