Katrien Verleye
- katrien.verleye@ugent.be
- Phone
-
09 264 34 94
- Category
-
tenured academic staff
- Courses
-
Service Optimalization
Research Methodology
Innovation Management
Entity
Faculty of Economics and Business Administration
Department of Marketing, Innovation and Organisation
- Address
-
Tweekerkenstraat 2
9000 Gent - Phone
-
09 264 34 94
- Phone Secretariat
- 09 264 34 96
Bibliography
- Customer engagement through personalization and customization (2018) Alexander Bleier, Arne De Keyser, Katrien Verleye (UGent)
- Unraveling service delivery networks of customers with complex service needs (2017) Katrien Verleye (UGent), Bart Larivière (UGent), Aurelia De Swaef (UGent)
- Paradoxical tensions when opting for a co-creation strategy in a collaborative setting (2017) Katrien Verleye (UGent)
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