Dirk Van den Poel
- dirk.vandenpoel@ugent.be
- Phone
-
09 264 89 80
- Category
-
tenured academic staff
- Courses
-
Databases
Analytical Customer Relationship Management
Predictive and Prescriptive Analytics
Big Data
Marketing I
Marketing Information Systems - Database Marketing
Analytical Customer Relationship Management
Advanced Predictive Analytics
Master's Dissertation
Entities
Faculty of Economics and Business Administration
Department of Marketing, Innovation and Organisation
- Address
-
Tweekerkenstraat 2
9000 Gent - Work Place
- Hoveniersberg, 3de verdieping lokaal 012
- Phone
-
09 264 89 80
- Phone Secretariat
- 09 264 34 96
Faculty of Economics and Business Administration
PC-Lab of the Faculty of Economics and Business Administration
- Address
-
Tweekerkenstraat 2
9000 Gent - Phone Secretariat
- 09 264 35 17
Bibliography
- Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing (2018) Vijay Viswanathan, Edward C. Malthouse, Ewa Maslowska, Steven Hoornaert (UGent), Dirk Van den Poel (UGent)
- Predicting Movie Watching Behavior using Facebook data and Information-fusion Sensitivity Analysis (2017) Matthias Bogaert (UGent), Michel Ballings (UGent), Rob Bergmans (UGent), Dirk Van den Poel (UGent)
- Incorporating sequential information in bankruptcy prediction with predictors based on Markov for discrimination (2017) Andrey Volkov (UGent), Dries Benoit (UGent), Dirk Van den Poel (UGent)
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